Schedule Meeting

Menu

a

Partnered Services

Brand Communications
Commercial Ad Films
AI-Driven Animation Ads
Website Design & Development
Custom Web & Mobile Applications
SEO & Social Media
API & Automation Tools

OTT Advertising

JioHotstar Ads

Let’s Talk Meta Strategy

~100–120 million monthly active users in India

JioHotstar ads are video and banner advertisements shown on the Disney+ Hotstar streaming service in India, integrated into several content, such as, shows, movies, and particularly live sports (IPL), appearing as non-skippable pre-roll, mid-roll, or interactive formats to reach vast audiences, with ad-free options available on higher-tier plans or for a fee. They offer brands like quick-service restaurants (QSRs) unique ways to engage users with clickable, prompt actions during peak viewing times.

How do they work?

1. Ad-supported Plans

P
O
Users on basic plans (Super) see ads. Premium users get ad-free watching for most content, but live events always contain ads.

2. Ad Formats

P
O
  • Pre-roll: Non-skippable ads with duration of 6-10 seconds, before the content starts.
  • Mid-roll: Non-skippable ads during shows/movies, ideal for branding or storytelling.
  • Interactive/Native: Banners or vibrant ads on the homepage, or integrated into content for higher engagement.

3. Native Ads

P
O
Ads devised to blend with the app’s look and feel as users surf content.

3. Targeting

P
O
Brands can aim viewers by demographics, locations, interests, inclinations, tastes, tendencies, preferences and genres.

Why are they used?

1. Massive Reach

P
O
Access to hundreds of millions of users, especially during major live events like cricket.

2. Engagement

P
O
Interactive ads transform passive viewers into active customers (e.g., ordering food during a match).

3. Cost-Effectiveness

P
O

An effective way to build brand awareness and lead traffic at competitive rates.

Example: During the IPL, brands use mid-roll ads to encourage prompt actions, like a food brand getting viewers to open their delivery app instantly while watching the match.

What are the best set of advantages of using JioHotstar ads?

1. Massive Reach & Scale

P
O
Connect with hundreds of millions of users across India, including Tier 1, Tier 2 cities, and rural markets, with sizeable viewership on Connected TVs (CTV).

2. Precision Targeting

P
O
Reach specific users via demographics, locations (even down to pin code), interests, viewing habits based on tastes and preferences, ensuring ads get relevant audience.

3. High Engagement

P
O
Engaged viewers, especially during live sports, are more receptive, steering toward better ad recall and conversion rates.

3. Brand Safety & Premium Environment

P
O
Ads run alongside trusted content, with platform ensures against incorrect placements, boosting brand credibility.

4. Multi-Language Appeal

P
O
Target regional audiences effectively with content available in various Indian languages.

5. Measurable & Transparent Results

P
O
Real-time analytics, third-party validation (Nielsen), and thorough reports help optimise campaigns for better ROI.

6. Diverse Ad Formats

P
O
Utilise pre-roll, bumper, skippable/non-skippable videos, banners, and interactive ads to meet different goals.

6. Cost-Efficiency

P
O
Optimise spend through flexible bidding (CPV, CPC, CPM) for efficient reach.

Strategic Benefits

1. Full-Funnel Impact

P
O
Useful for creating awareness, driving website traffic, boosting engagement, and increasing sales.

2. Immersive CTV Experience

P
O
Large-screen viewing on CTVs provides high-impact, TV-like visibility with digital targeting precision.

3. Live Event Dominance

P
O
Matchless ad recall and massive engagement during live events like cricket.

Let’s Build Your Success Story

Book Your Discovery Meeting

Skip the back-and-forth emails—schedule a meeting at your convenience. Choose a time that works for you, and let’s explore how we can help your brand grow.

  • Email

    consultations@advaitaads.com
  • Phone

    +91 83 411 477 32