Did you know, Prime Video Ads reach streaming audiences while they watch movies and shows?
Amazon Prime Video Ads help your brand appear in front of viewers across desktop, mobile, and living room devices.
These ads are planned through Amazon DSP, helping advertisers reach streaming audiences at scale while they watch TV shows and movies.
At Advaita Ads, we plan Prime Video campaigns for premium reach, brand visibility, audience targeting, and measurable OTT advertising results.
What You Can Use PPC For
Profile Page
Feature Rotator
Sponsored Tiles
Sponsored Channels
When the customer clicks the ad they are taken to the click-through destination page where they can buy/rent, sign up, or watch.
Feature Rotator* is a top level hero-placement, available to TVOD and Channel advertisers, that supports multiple pieces of content in its carousel.
It is the most visible part of the Prime Video app user interface on Connected TV (e.g., Fire TV and third-party TVs), desktop, and mobile devices. Mobile devices includes both phones and tablets.
Connected TV and desktop devices share Feature Rotator creative assets, but mobile devices require unique creative assets.
The image is shown again after the trailer concludes. Mobile devices do not support trailer autoplay. Customers can click the tile to view more details about the content and ways to watch it.
Sponsored Tiles allows Prime Video Channel and TVOD advertisers to promote their video content on the Prime Video app on Connected TV (e.g. Fire TV and third-party devices), desktop, and mobile devices.
The same creative asset is used across device groups (Connected TV, desktop, or mobile) automatically. Customers see sponsored content in the form of a tile that looks native to the current experience.
These tiles appear in the first 5 slots of sponsored rows on the Home, Store, and Channels tabs. This ad placement is available to TVOD and Channel advertisers.
When customers click on the ads, they are taken to the advertisers’ channel collection pages where customers can add the channels to their subscription list.
When a customer opens the Prime Video app on third-party Connected TVs, they begin with the Profile Selection screen.
This screen acts as a prominent advertising space, occupying the full screen with visuals that oscillate from left to right and vice versa in a recurring pattern for each advertisement slot.
Profile page ads will auto-rotate through a carousel of content slots every eight seconds.
Prime Video’s Profile Page is a full-screen placement on third-party Connected TVs, available to TVOD and Channel advertisers, that supports multiple pieces of content in its carousel.
When a customer opens the Prime Video app on third-party Connected TVs, they begin with the Profile Selection screen.
This screen acts as a prominent advertising space, occupying the full screen with visuals that oscillate from left to right and vice versa in a recurring pattern for each advertisement slot.
Profile page ads will auto-rotate through a carousel of content slots every eight seconds.
Our Prime Video Ads Framework
Request the Deal
We first check the right Prime Video ad deal for your brand.
This helps us plan premium inventory, pricing, reach, and campaign delivery.
Ad Creative Setup
We upload and set up the video ad creative with the right message and call-to-action.
Before launch, we check the creative quality, format, tracking, and campaign settings.
Campaign Planning
We create the main campaign based on your goal.
It can be brand awareness, product launch, premium reach, or OTT visibility.
Ad Group Setup
We organise your audience, budget, placements, and targeting inside the ad group. This helps your Prime Video ads reach the right viewers with better control.
Amazon Prime Video Ads FAQs
1. What are Amazon Prime Video Ads?
Amazon Prime Video Ads are video ads shown to viewers while they watch streaming content on Prime Video.
2. How are Prime Video Ads bought?
Prime Video Ads can be planned and bought through Amazon DSP.
3. What is Amazon DSP?
Amazon DSP is Amazon’s demand-side platform that helps advertisers buy digital and video ads programmatically.
4. Why should brands use Prime Video Ads?
Prime Video Ads help brands reach streaming audiences with premium video placements and strong brand visibility.
5. Where do Prime Video Ads appear?
Prime Video Ads can appear across supported Prime Video streaming environments and devices.
6. Are Prime Video Ads good for brand awareness?
Yes. Prime Video Ads are useful for brand awareness, product launches, premium reach, and audience recall.
7. Can Prime Video Ads generate leads?
Prime Video Ads mainly support awareness and consideration, but they can also support traffic, enquiries, and remarketing when planned properly.
8. What makes a good Meta Video Ad?
Prime Video campaigns support deal types like Programmatic Guaranteed Deals, Preferred Deals, and Private Auction Deals.
9. What is a Programmatic Guaranteed Deal?
It is a deal with fixed pricing and guaranteed delivery for planned Prime Video ad campaigns.
10. What is a Preferred Deal?
A Preferred Deal gives eligible advertisers access to selected streaming TV inventory through Amazon DSP.
11. What is a Private Auction Deal?
A Private Auction Deal is an invitation-only deal where selected advertisers can bid for premium inventory.
12. Who should use Prime Video Advertising?
Premium brands, ecommerce companies, FMCG brands, real estate brands, healthcare brands, education brands, and large local businesses can use it.
13. Is Prime Video Advertising only for big brands?
It is best suited for brands that want premium video reach, strong visibility, and planned media buying.
14. What type of video is needed for Prime Video Ads?
A clear, high-quality video ad with a strong message, brand recall, and simple call-to-action works best.
15. How long should a Prime Video Ad be?
Short video ads usually work better. A 15 to 30-second video is commonly suitable for OTT-style campaigns.
16. Can Prime Video Ads target specific audiences?
Yes. Campaigns can be planned with audience, device, placement, and campaign-level targeting options through Amazon DSP.
17. Can Prime Video Ads support product launches?
Yes. Prime Video Ads are useful for product launches because they help brands reach premium streaming audiences.
18. How is Prime Video Ads performance measured?
Performance can be measured through reach, impressions, video views, completion rate, frequency, clicks, and campaign reports.
19. How much budget is needed for Prime Video Ads?
The budget depends on deal type, audience size, campaign duration, inventory, targeting, and media plan.
20. Why choose Advaita Ads for Prime Video Ads?
Advaita Ads helps plan Prime Video Ads through Amazon DSP with the right deal type, audience, media plan, video creative, reporting, and optimization.
Other Services
Meta Marketing
Using the Advanced Blurb Module brings endless design possibilities to show your information elegantly.
E-Commerce Marketing
Using the Advanced Blurb Module brings endless design possibilities to show your information elegantly.
Google Marketing
Using the Advanced Blurb Module brings endless design possibilities to show your information elegantly.
