by Antara Deb | Jan 29, 2026 | Facebook Ads, Google Ads
Artificial Intelligence (AI) is no longer a future trend—it is the core engine behind modern digital advertising. In 2025, platforms like Google Ads and Meta Ads are heavily powered by AI, reshaping how campaigns are created, optimized, and scaled. In this guide,...
by Antara Deb | Jan 27, 2026 | Facebook Ads, Google Ads, Instagram Ads, Search Ads, Shopping & Ecommerce Ads
Most people don’t convert the first time they visit your website. They browse, compare, get distracted, and leave. Retargeting exists to bring those potential customers back—and it’s one of the highest ROI strategies in digital marketing. In this guide, Advaita...
by Antara Deb | Jan 27, 2026 | Google Ads
What Are Performance Max Campaigns & Why Every Local Business Should Use Them Local businesses today face one major challenge: being visible everywhere their customers are searching, browsing, and watching—without managing multiple ad platforms and complex campaigns....
by Antara Deb | Jan 23, 2026 | Social Media Ads
For B2B businesses, generating high-quality leads is more important than driving high traffic volumes. This is where LinkedIn Ads stand out. Unlike other advertising platforms, LinkedIn allows businesses to target decision-makers based on job title, company size,...
by Antara Deb | Jan 22, 2026 | Facebook Ads, Google Ads, Instagram Ads
Choosing between Google Ads and Meta Ads (Facebook & Instagram Ads) is one of the most critical decisions for businesses investing in digital advertising. Both platforms are powerful, but they work very differently. The right choice depends on your business goals,...
