by Antara Deb | Feb 2, 2026 | Facebook Ads, Google Ads, Instagram Ads, Search Ads, Uncategorized
Real estate marketing is evolving rapidly. Prospective buyers are now researching online before visiting sites or contacting sales teams. A well-structured digital advertising funnel using Meta (Facebook & Instagram) and Google Ads can generate qualified leads,...
by Antara Deb | Jan 27, 2026 | Facebook Ads, Google Ads, Instagram Ads, Search Ads, Shopping & Ecommerce Ads
Most people don’t convert the first time they visit your website. They browse, compare, get distracted, and leave. Retargeting exists to bring those potential customers back—and it’s one of the highest ROI strategies in digital marketing. In this guide, Advaita...
by Antara Deb | Jan 22, 2026 | Facebook Ads, Google Ads, Instagram Ads
Choosing between Google Ads and Meta Ads (Facebook & Instagram Ads) is one of the most critical decisions for businesses investing in digital advertising. Both platforms are powerful, but they work very differently. The right choice depends on your business goals,...
by Antara Deb | Jan 22, 2026 | Facebook Ads, Instagram Ads, Social Media Ads
Meta Ads—commonly known as Facebook Ads and Instagram Ads—are among the most powerful tools for businesses looking to build brand awareness, generate leads, and drive sales at scale. However, many business owners struggle to get consistent results because they don’t...
