by Antara Deb | Feb 5, 2026 | Shopping & Ecommerce Ads, Uncategorized
Return on Ad Spend (ROAS) is one of the most important metrics for e-commerce businesses. It measures how effectively your advertising spend is generating revenue. Understanding industry benchmarks can help you make smarter advertising decisions and scale your...
by Antara Deb | Feb 3, 2026 | Shopping & Ecommerce Ads
E-commerce businesses face intense competition, and scaling sales requires smart, data-driven advertising. Leveraging Google Shopping campaigns alongside Meta Advantage+ campaigns can create a high-performing, multi-channel strategy that drives traffic, boosts...
by Antara Deb | Jan 27, 2026 | Facebook Ads, Google Ads, Instagram Ads, Search Ads, Shopping & Ecommerce Ads
Most people don’t convert the first time they visit your website. They browse, compare, get distracted, and leave. Retargeting exists to bring those potential customers back—and it’s one of the highest ROI strategies in digital marketing. In this guide, Advaita...
