Google Ads for Hotels: Maximising Bookings Through Search & Display

Google Ads for Hotels explained—boost bookings, reach high-intent travelers, and grow revenue with Search & Display ads.

Introduction: Why Hotel Ads Stop Working After a Point

Most hotel owners and marketing managers in India face the same frustration:

• OTA commissions eating 20–30% of revenue

• Google Ads running, but bookings are inconsistent

• High CPCs for “hotel near me” keywords

• Plenty of traffic, but poor direct bookings

• No clarity on ROAS or real attribution

The truth is simple:
Running Google Ads is not the same as running profitable Google Ads.

Hotels need a strategy-first PPC framework, not random campaigns.
This is where Search + Display + Meta Ads + Conversion Optimization come together.

In this guide, we break down how hotels in India can maximise direct bookings using Google Ads, reduce OTA dependency, and scale profitably.

When someone searches:

“Hotel near airport in Hyderabad”
“Best budget hotel in Goa”
“Business hotel near Hitech City”

They are already ready to book.

Google Ads captures this high-intent demand better than any other channel.

Benefits of Google Ads for Hotels

• Immediate visibility on high-intent searches

• Control over bookings (no commission)

• Location-based targeting

• Scalable demand during peak seasons

• Works perfectly with Meta Ads remarketing

That’s why every serious hotel brand needs a Google Ads agency that understands hospitality economics.

Google Ads vs OTAs: The Real Cost Comparison

👉 With the right PPC strategy, Google Ads delivers lower long-term acquisition cost than OTAs.

👉 With the right PPC strategy, Google Ads delivers lower long-term acquisition cost than OTAs.

Hotels don’t convert on the first click.

Typical Funnel:

Search → Website Visit → Comparison → Return → Booking

This is why Search + Display + Meta remarketing is essential.

Most hotels fail because they only run Search Ads and ignore the rest.

1. Keyword Strategy (High-Intent Only)

Avoid broad, money-draining keywords.

High-Converting Keyword Types:

• “Hotel near [location]”

• “Business hotel in [city]”

• “Budget hotel near airport”

• “Luxury hotel in [area]”

• “Hotels for corporate stay”

👉 As a PPC Agency in India, we focus on commercial intent keywords only.

2. Campaign Structure That Scales

Best practice structure:

• Brand keywords

• Location-based keywords

• Amenity-based keywords

• Competitor keywords (selectively)

Each campaign must have:

• Tight ad groups

• Highly relevant ad copy

• Dedicated landing pages

3. High-CTR Hotel Ad Copy Framework

Winning hotel ads include:

• Location advantage

• Price transparency

• Unique selling point

• Trust signals

Example Ad Copy:

Business Hotel Near Hitech City
Free Breakfast • Wi-Fi • Parking
Book Direct & Save More

Display Ads don’t sell directly.
They assist conversions.

Best Use Cases for Display Ads:

• Remarketing website visitors

• Brand recall during decision phase

• Seasonal offers & packages

Display Targeting That Works:

• Website visitors (7–30 days)

• OTA visitors (via custom intent)

• In-market travellers

• Event-based audiences

Meta Ads don’t replace Google Ads.
They amplify conversions.

Best Meta Ads for Hotels:

• Instagram Reels showcasing rooms

• Video walkthroughs

• Testimonials & reviews

• Festival & seasonal offers

Meta Ads work best for:

• Brand discovery

• Remarketing

• Repeat bookings

That’s why a performance marketing agency integrates both platforms.

Sending traffic to a slow, generic website kills ROAS.

High-Converting Hotel Landing Page Checklist

• Clear room categories

• Real images (not stock)

• Price visibility

• Booking CTA above the fold

• Google reviews & ratings

• Location map & contact details

• Fast mobile load speed

👉 Conversion optimization alone can improve bookings by 40–60%.

If tracking is broken, scaling is impossible.

Must-Have Tracking Setup:

• Google Ads conversion tracking

• GA4 booking events

• Call tracking

• WhatsApp click tracking

• Enhanced conversions

As a ROAS-focused ads agency, Advaita Ads optimizes for profit per booking, not clicks.

Smart Scaling Techniques:

• Increase budget only on profitable campaigns

• Expand location-based keywords

• Layer remarketing audiences

• Improve Quality Score

• Optimize landing pages

❌ Scaling broken campaigns only increases losses.

Real-World Example: Mid-Scale Business Hotel (India)

Problem:
Heavy OTA dependency, inconsistent direct bookings.

Strategy Implemented:

• Location-based Google Search Ads

• Display remarketing campaigns

• Meta Ads for brand recall

• Dedicated booking landing page

Results (90 Days):

• 📉 OTA dependency reduced by 35%

• 📈 Direct bookings increased by 2.8x

• 💰 ROAS improved to 5.1x

Common Google Ads Mistakes Hotels Make

• Bidding on generic keywords

• No landing page strategy

• Ignoring remarketing

• No conversion tracking

• Depending only on OTAs

These mistakes are why hotels need a Google Ads agency with hospitality expertise.

We don’t sell clicks.
We build profitable booking systems.

What Sets Advaita Ads Apart:

• Hospitality-focused PPC strategy

• Google Ads + Meta Ads integration

• Conversion optimization expertise

• Transparent ROAS reporting

• India-specific market experience

Trusted by growing brands across India as a Lead Generation Agency and Performance Marketing Agency.