Did you know, 125+ million active users watch content on SonyLIV?
SonyLIV Ads help your brand reach people watching TV shows, movies, sports, and original content.
With 150+ million app downloads, 125+ million active users, and 5+ billion monthly video views, SonyLIV gives brands strong OTT visibility.
At Advaita Ads, we plan SonyLIV campaigns for brand awareness, regional reach, video views, audience engagement, and premium brand recall.
How SonyLIV Ads Help Brands
Engaged Viewers
Audience Targeting
Interactive Ads
Brand Recall
Show your ads to people watching shows, movies, sports, and original content.
SonyLIV Ads help your brand appear when viewers are already engaged with premium video content.
Useful for brand awareness, product launches, service promotions, regional campaigns, and premium video visibility.
These ads help brands create better visibility, stronger attention, and clear brand recall during active viewing moments.
Best Platforms: SonyLIV Ads, OTT Advertising.
Reach viewers based on interest, location, content type, and viewing behavior.
SonyLIV Ads help brands reach more relevant viewers with planned audience targeting.
Useful for healthcare, real estate, education, finance, retail, hospitality, automotive, and local brand campaigns.
Better targeting helps reduce wasted media spend and improves the quality of your OTT campaign reach.
Best Platforms: SonyLIV Ads, OTT Advertising.
Use ad formats that help viewers notice, engage, and take action.
Interactive ad formats can make the brand experience more engaging for viewers.
Useful for product launches, offers, promotions, app campaigns, event campaigns, and brand engagement.
These formats help brands move beyond simple visibility and create stronger audience interaction.
Best Platforms: SonyLIV Ads, OTT Advertising.
Use video ads to make people remember your brand clearly.
SonyLIV Ads are useful for brands that want a premium OTT presence.
Useful for awareness campaigns, entertainment audiences, sports viewers, regional reach, and brand-building campaigns.
These ads help your message stay visible across shows, movies, sports, and premium streaming content.
Best Platforms: SonyLIV Ads, OTT Advertising.
SonyLIV Ad Formats We Plan
Video Ads
Show your brand through video ads while people watch content. Best for awareness, brand recall, product launches, and premium visibility.
Display Ads
Use banner-style ads inside the SonyLIV platform.
Best for offers, reminders, promotions, and brand visibility.
Pre-Roll Ads
Show your ad before the selected video starts.
Best for quick attention and strong brand introduction.
Interactive Ads
Use engaging ad formats that encourage viewers to click or explore. Best for campaigns that need more engagement and action.
Mid-Roll Ads
Show your ad during the content break.
Best for engaged viewers and better message recall.
Regional Campaigns
Plan ads based on language, location, and content preference. Best for brands that want to reach regional audiences across India.
Why Use SonyLIV Ads
Large OTT Audience
SonyLIV helps your brand reach a wide group of digital viewers.
It is useful for brands that want more visibility across India.
Regional Targeting
You can plan campaigns based on location, language, and audience interest. This is helpful for brands targeting specific cities or regions.
Sports & Entertainment Reach
Your ads can appear around shows, movies, sports, and original content.
This helps your brand reach people when they are already watching.
Premium Video Visibility
Video ads on SonyLIV give your brand a strong OTT presence.
It helps your message look professional and trusted.
Sun NXT Ads FAQs
1. What are Sun NXT Ads?
Sun NXT Ads are digital advertisements shown to people using the Sun NXT OTT app and website.
2. Why should brands use Sun NXT Ads?
Sun NXT Ads help brands reach South Indian entertainment audiences through video and digital advertising.
3. Who should advertise on Sun NXT?
Healthcare, real estate, education, FMCG, retail, jewellery, finance, automotive, and local brands can advertise on Sun NXT.
4. What is the main audience for Sun NXT Ads?
Sun NXT Ads are useful for reaching South Indian audiences watching movies, live TV, originals, kids’ content, and regional entertainment.
5. How many monthly active users does Sun NXT have?
The Media Ant lists Sun NXT as having 27.6 million monthly active users.
6. What ad formats are available on Sun NXT?
Sun NXT advertising includes video ads, pre-roll ads, mid-roll ads, interactive banner ads, live channel ads, sponsored content, and festival campaign options.
7. What are Sun NXT video ads?
Sun NXT video ads are advertisements shown in video format to engage viewers and communicate a brand message with strong visual impact.
8. What is a pre-roll ad on Sun NXT?
A pre-roll ad is a video advertisement shown before the main content starts.
9. What is a mid-roll ad on Sun NXT?
A mid-roll ad is a video advertisement shown during the content, usually at a natural break point.
10. What are Sun NXT banner ads?
Sun NXT banner ads are visual advertisements placed within the platform interface, content browsing areas, or discovery sections.
11. Can Sun NXT Ads target regional audiences?
Yes. Sun NXT Ads can support targeting based on language, region, age group, cultural interests, viewing behaviour, and device usage.
12. Which languages can Sun NXT campaigns target?
Sun NXT campaigns can be planned for audiences watching Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, Hindi, and English content.
13. Are Sun NXT Ads effective for brand awareness?
Yes. Sun NXT Ads are useful for increasing brand awareness, regional reach, product launches, festival campaigns, and brand recall.
14. Can Sun NXT Ads generate leads?
Yes. Sun NXT Ads can support website visits, enquiries, landing-page traffic, and remarketing when connected to the right campaign funnel.
15. What is the pricing model for Sun NXT Ads?
The Media Ant lists Sun NXT Ads under a CPM pricing model with managed media buying.
16. What is the average watch time on Sun NXT?
The Media Ant lists an average watch time of 65 minutes per individual on Sun NXT.
17. What type of content is available on Sun NXT?
Sun NXT offers live TV, movies, original shows, kids’ content, and regional entertainment content.
18. How is Sun NXT Ads performance measured?
Campaign performance can be measured through impressions, reach, video views, clicks, engagement, regional performance, and campaign reports.
19. How much budget is required for Sun NXT Ads?
The required budget depends on the campaign goal, ad format, audience size, targeting, campaign duration, and overall media plan.
20. Why choose Advaita Ads for Sun NXT Advertising?
Advaita Ads plans Sun NXT campaigns with the right regional audience, language targeting, ad format, creative message, media strategy, reporting, and campaign optimisation.
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