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Zee5 Ads
Let’s Talk Meta Strategy

~100–120 million monthly active users in India

Zee5 ads are digital advertisements (video, banner, native) shown on the ZEE5 streaming platform, designed to reach specific audiences based on demographics, interests, inclinations, and viewing habits, appearing before (pre-roll), during (mid-roll), or after (post-roll) shows and movies, to achieve goals of brand awareness and sales, using tools like ZEE5 Ads Manager for campaign generating and targeting. They are a major part of ZEE5’s monetisation, along with subscription models, and can at times be seen even with premium plans.

Modes of Ads on ZEE5

1. Video Ads

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Pre-roll, mid-roll, post-roll, and bumper ads combined into video content.

2. Display Ads

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Banners like Leaderboards (728×90) and Mobile Banners (320×50).

3. Native Ads

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Ads devised to blend with the app’s look and feel as users surf content.

How they work?

1. Targeting

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Advertisers use data (age, locations, inclinations, interests, tastes, and preference tendencies) to show relevant ads to definite users.

2. Ad Formats

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A range of choices allows for engaging storytelling and high visibility.

3. Ads Manager

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A self-service platform for businesses to build, manage, and track campaigns.

What are the main purposes Zee5 ads serve?

  • To build brand awareness and trust.
  • To drive customer engagement and conversions.
  • To connect with a huge, diverse audience across different languages, and content types (movies, shows, web series).

How it Works?

1. User-friendly Tools

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Zee5 Ads Manager provides tools for ad creation, management, and reporting.

2. Localised Content

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Leverage Zee5’s attention on regional content to echo deeply with diverse Indian audiences.

3. AVOD Model

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The Ad-supported Video on Demand (AVOD) model offers free access to content, increasing viewership, and ad exposure.

What are some key advantages you enjoy with ADVAITA, one of the top Digital Ad Agencies of Hyderabad?

1. Vast Audience

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Gain a huge user base on India’s prominent digital video platform, including users looking for regional and varied content.

2. Precise Targeting

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Use data-driven insights and user profiles to show ads to the exact demographics, maximising ad spend.

3. High Engagement

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Utilise interactive formats (like video ads with call-to-action) to directly involve users.

4. Data & Insights

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Get detail reports of performance, and behavioural data to finetune campaigns accordingly.

5. Content Placement

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Place ads within relevant, substantial content (TV shows, web series, movies) for a better user experience.

6. Platform Variety

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Advertise across multiple devices, including Connected TVs (CTV), for wider reach.

7. Cost-Effectiveness

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Target effectively to lower irrelevant impressions and grow conversion prospect.

Let’s Build Your Success Story

Book Your Discovery Meeting

Skip the back-and-forth emails—schedule a meeting at your convenience. Choose a time that works for you, and let’s explore how we can help your brand grow.

  • Email

    consultations@advaitaads.com
  • Phone

    +91 83 411 477 32